Provides…

Development services that help bring interactive environments to life.

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    Consultation

  • We work with our clients to explore ways to use environmental interactive media most effectively, and establish a strategic plan for realizing their vision. With experience working with a wide variety of partners from different disciplines, Dovetail provides insight that you won’t often find in one place.

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    Project Development

  • Our experience in the theatre world means we love bringing collaborators from various disciplines together to create one memorable experience. After determining your specific needs, we can help you develop walk throughs, broad project requirements and success criteria. With Dovetail at your side, all stakeholders and collaborators will understand and agree on what the project is about.

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    Specification

  • Cross media experiences are often implemented by a variety of different parties, from graphic designers, web- and software developers to fabricators. Developing productive relationships with these partners requires clear communication. We believe that accurate documentation of a project makes this process easier, and we can ensure that all of the parts of your project will fit together properly.

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    Implementation

  • Dovetail can shepherd your project as it is implemented. We pride ourselves on keeping things on track. We also maintain a large network of partners who can help implement all or some of your project.

  • For…

    Companies and organizations that want to create memorable, integrated experiences.

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    Artists

  • You are an artist who is developing a work that will include a web, interactive or audio-visual component. This integration needs to be done with a keen aesthetic sensibility.

    Dovetail has played the role of tech-saavy creative collaborator for a variety of artists. We are sensitive the process of art creation and can provide the extra level of service that you demand.

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    Business Owners

  • You are an owner or agency who wants to develop an interactive installation, kiosk or mobile app. You are an expert at your chosen business and realize how much a ‘wow’ experience can differentiate you from the competition.

    Dovetail can help bring together all of the pieces while you focus on continuing to succeed in your core business. We have consulted for agencies and business owners and know how to balance the creative process with the bottom line.

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    Designers

  • You are a designer who needs to develop, specify and realize a project that requires tight integration of physical space and interactive media. You’ve been hired to create a memorable product or environment, and you want to make certain that the technology fits in a seamless way that amplifies your visitor experience.

    Dovetail has years of experience working within design firms, and understands how effective designers make the best use of their consultants. We can bring that experience to your project.

  • About

    For ten years I have been designing and coordinating interactive environments.

    For more information, use the contact form at left or email

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    Bio

  • imageChristopher Cummings

    Chris is passionate about creating award-winning, integrated media experiences that connect and inspire. He earned a BFA from Carnegie Mellon University and an MPS from New York University’s Interactive Telecommunications Program (ITP). His experience has also been shaped by his time at Carnegie Mellon’s Entertainment Technology Center, where he studied under Don Marinelli and Randy Pausch.

    Chris is also an avid urban cyclist, musician and participant in the Burning Man community. He currently lives in Brooklyn NY.

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    Recent Work

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    Nike+ Retail Installations

    Dovetail has been working with Tangram International Exhibitions to realize digital product activation areas, consumer-facing touch experiences and digital product displays across dozens of Nike stores around the US. With Tangram, Chris collaborated directly with Nike’s creative team to execute design directives, and coordinated with fabricators to ensure all of the integrated digital elements came together as envisioned.

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    Starbucks Times Square

    Dovetail consulted with the designers of Starbucks’ expanded Times Square store to develop an in-store interactive experience. Visitors from all over the world can make their mark on Times Square by contributing their photo to a light-hearted crowdsourced media piece centered around the iconic Starbucks cup. After snapping their photo in an easy-to-use touchless interface, customers’ photos are displayed on a large street-facing video wall. For this unique environmental interactive, Dovetail delivered a creative brief consisting of concept design, contextual research, storyboards and success criteria. In addition, Dovetail aided in the production process by developing detailed hardware and software specifications, scope documentation as well as participating in vendor selection.

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    Thinc Design

    At Thinc, Chris was a member of the team that executed designs for the California Academy of Sciences’ Steinhart Aquarium and walk-thru Rainforest environments, the 9/11 Memorial Preview Site near Ground Zero in New York City (each visited by over 1 million people since opening) as well as Johnson & Johnson’s Beijing Olympic Pavilion. For these projects, he helped realize the visitor experience by coordinating between architects, owners, designers, software developers, graphic designers, AV installers, general contractors (and the list goes on….)

    Frog Design

    At Frog, Chris complemented the capabilities of a design team working for a broadcast media client. He developed and created a solution that facilitates rapid prototyping of media center User Interfaces controlled by remote control. Coordinating between the needs of interaction designers, developers, and graphic designers, Chris provided a tool that would allow a faster, more productive design process.

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    Selected Client List

  • Chris has collaborated on projects by

    Artists

    • Pierre Huyghe/ Dia Center for the Arts
    • Marie Sester
    • Zach Morris/ Third Rail Projects

    Companies

    • Nike Global Brand Design
    • Johnson & Johnson
    • AOL
    • Bank of America
    • Best Buy

    Institutions

    • The California Academy of Sciences*
    • The National September 11 Memorial and Museum
    • Zeum
    • Stanford University
    • The Birch Aquarium at the Scripps Institute of Oceanography
    • US Department of Defense

    * 2009 Silver IDSA Award, 2009 Gold Event Design Award (with Thinc Design)

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    Testimonials

  • “Christopher helped us with the design of the 9/11 Memorial Preview Site. This went from concept to schematics, to coordination during construction. He came up with great ideas for the use of the 3,000 square foot space and produced a design that accommodated many competing requirements. Christopher is able to articulate the big vision, but also to take care of the details. The proof is in the pudding — visit the Preview Site at 20 Vesey Street.”

    -Suany Chough, Senior Design Advisor at World Trade Center Memorial Foundation

    I’ve had the distinct pleasure of collaborating with Chris Cummings on countless projects, and continue to value his communication, collaboration, and problem-solving skills.  I find that one of Chris’s greatest attributes is being able to draw upon his expertise in many different disciplines – enabling him to concretely communicate both about “big conceptual ideas” as well as “brass tacks technical details”.   Most of all, I value Chris’s unique ability to synthesize and translate the conceptual, the technical, the experiential, and the practical aspects of a project all into a tangible, applicable solution.

    -Zach Morris, Co-Director Third Rail Projects