Nike+ Retail Installations
Dovetail has been working with Tangram International Exhibitions to realize digital product activation areas, consumer-facing touch experiences and digital product displays across dozens of Nike stores around the US. With Tangram, Chris collaborated directly with Nike’s creative team to execute design directives, and coordinated with fabricators to ensure all of the integrated digital elements came together as envisioned.
Starbucks Times Square
Dovetail consulted with the designers of Starbucks’ expanded Times Square store to develop an in-store interactive experience. Visitors from all over the world can make their mark on Times Square by contributing their photo to a light-hearted crowdsourced media piece centered around the iconic Starbucks cup. After snapping their photo in an easy-to-use touchless interface, customers’ photos are displayed on a large street-facing video wall. For this unique environmental interactive, Dovetail delivered a creative brief consisting of concept design, contextual research, storyboards and success criteria. In addition, Dovetail aided in the production process by developing detailed hardware and software specifications, scope documentation as well as participating in vendor selection.
At Thinc, Chris was a member of the team that executed designs for the California Academy of Sciences’ Steinhart Aquarium and walk-thru Rainforest environments, the 9/11 Memorial Preview Site near Ground Zero in New York City (each visited by over 1 million people since opening) as well as Johnson & Johnson’s Beijing Olympic Pavilion. For these projects, he helped realize the visitor experience by coordinating between architects, owners, designers, software developers, graphic designers, AV installers, general contractors (and the list goes on….)
At Frog, Chris complemented the capabilities of a design team working for a broadcast media client. He developed and created a solution that facilitates rapid prototyping of media center User Interfaces controlled by remote control. Coordinating between the needs of interaction designers, developers, and graphic designers, Chris provided a tool that would allow a faster, more productive design process.